Reading time: 4 – 6 minutes

GOOGLE Website Submit

Properly Submitting your website to the search engines is a critical part of any successful Internet footprint. Each has their own particular procedure. Each is demystified below.

The first step is to establish a FREE Google account. Once the account is ready, point your web browser to Google webmaster central and click [Sign in to Webmaster Tools]. Follow the instructions to verify your website (file upload or meta tag). Verification gives you access to a wide range of helpful information about your website like; Pages with external links, Top search queries, What Googlebot sees, and Web crawl. Set your preferences under [Settings] and choose; target users in the US or worldwide, display your domain with the www, and include your website images in Google Image Labeler (remember to search engine optimize your image titles).

Once your preferences are set it’s time to upload your sitemap. Your sitemap.xml should contain a weighted and formatted list of every page. If you don’t already have one, creating your sitemap is easy with this FREE online sitemap tool. After the sitemap is compiled and uploaded, return to Google and enter the path to it. If the sitemap was uploaded to the root of your website, this will be http://www.yourdomain.com/sitemap.xml (if otherwise located, enter that). Be sure the check the status of your sitemap and correct any errors. Updating is done via the [Resubmit Selected] feature on the Webmaster Toools sitemap page.

There is one additional file to create and upload so that we are prepared for when the search bots visit your website.  Point your web browser to Generating a robots.txt file or Manually creating a robots.txt file and follow the instructions.  The purpose of the robots.txt file is to tell the search bots what portions of your website should “Allow” or “Disallow” indexing of content. Google is now aware of your content. Now let’s move to Yahoo.

YAHOO Website Submit

Yahoo also requires you to establish a FREE account. Once ready, point your web browser to Submit Your Site and click on [Submit Your Site for Free] then [Submit a Website or Webpage]. Enter your website address (URL) and login to your Yahoo account if prompted. You should see the following:

Thank you! Your URL has been added to our list of URLs to crawl. Please expect a delay of several weeks before your URL is crawled. Note that in the effort to maximize the quality of search results that appear on Yahoo! and our other distribution partners, we do not add every submitted URL to our search index. Therefore we cannot make predictions or guarantees about whether your URL will appear as a search result.

Now we need to authenticate your website to Yahoo. While in Yahoo Site Explorer, choose [My Sites].  Click on your website address (URL). Here you can check the Authentication Status and Number of Pages Indexed. Choose [Authentication] from the left menu. Follow the instructions to verify your website (file upload or meta tag).

Once your website is authenticated, return to the Yahoo Site Explorer and again choose your website under [My Sites]. Now choose [Explore Site] toward the bottom.  Voila, a full list of indexed pages as they appear in the Yahoo’s organic listings.  Click [InLinks] at the top to display a full list of incoming links to your website.  If the data is blank, simply give the Yahoo bots more time to do their work. The big two are done, MSN Live Search and Ask.com are next after the fold.

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Reading time: 2 – 3 minutes

New York, USA (Feb 20, 2009) FOR IMMEDIATE RELEASE:

Scherr Technology today announces SEO Web Design. Why are some websites more effective than others? The unsung hero is SEO Web Design or search engine optimization. Scherr Technology has the experience you need in building strategic levels of detail into your new or current website that will attract today’s modern search engines.

SEO Web Design
Professional website development has become more than simply having a pretty face, whether it is a simple, five-page website or an ecommerce with a shopping cart and login for customers. Effective search engine optimization means properly employing the following SEO web design techniques based upon keyword research and content analysis:

• Create unique, accurate page titles
• Make use of the HTML meta tags
• Improve the naming of URLs
• Establish ease of navigation
• Offer quality content and services
• Valid and optimized HTML/XML/CSS
• Use heading, link, alt, title tags
• Optimize image names for search
• Make use of htaccess and robots.txt
• Avoid orphan iframes using JavaScript
• Employ comprehensive 301 redirects

In today’s competitive online business market, you gain a significant advantage with a site built specifically with SEO web design. [more]

About Scherr Technology
Founded in 1994 by Brian C. Scherr and located in New York, Scherr Technology is a full service media company specializing in website design, video enabled websites, search engine marketing, site redesigns and ecommerce services. Scherr Technology provides unique solutions to a wide range of prestigious clientele. With an emphasis on usability and design, the application of next generation technologies brings you best of breed services. Get prequalified responses from your Internet footprint that become real-world relationships. Visit Scherr Technology at http://www.scherrtech.com

© 2009 Scherr Technology. All rights reserved. Scherr Technology is a registered trademark in the U.S. and other countries. All other brands and product names are trademarks or registered trademarks of their respective companies.

Reading time: 3 – 4 minutes

New York, USA (Aug 15, 2008) FOR IMMEDIATE RELEASE:

Scherr Technology today announces customized WordPress blog integration for client websites.  WordPress is a semantic-publishing system that allows the business owner (and other authorized personal) to add content to their website from any Internet enabled computer. Scherr Technology will install the raw Open Source software, then create a custom interface theme to seemlessly match the rest of your website.  Using any web browser, the user enter a username/password and is then free to edit and create content using a familiar, easy to use interface that resembles a word processor. Version 2.6 even allows you to track every change to post and who made it!

The benefits to the business or organization are extensive.  Showcasing prowess in their field establishes expertise and authenticity.  Posting infomation will create a legacy of content that will reinforce that authenticity over time.  Search engines love content!  By adding to your website’s aggregate content, you will have a much wider net of keywords to be indexed and benefit in organic search engine rankings.  Finally, it will connect you to the community of perspective clients through comments and feedback . Examples of use on the Scherr Technology website include, Client Testimonials, Press Releases and value added Website & Internet Tools. Installed and customized client examples include, Jeffstyles.com, USSNewYork.com and ADDiagnostics.com.

About WordPress
WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. WordPress is both free and priceless at the same time. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day. Everything you see in WordPress, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. (More than most commercial platforms.) It also means you are free to use it for anything from your cat’s home page to a Fortune 500 web site without paying anyone a license fee.

About Scherr Technology
Founded in 1994 by Brian C. Scherr and located in New York, Scherr Technology is a full service media company specializing in video enabled website design and development, existing site redesigns, corporate identity, ecommerce and marketing. Scherr Technology provides unique solutions to a diverse range of clientele across the United States and throughout the world with an emphasis on emerging technologies.

© 2008 Scherr Technology. All rights reserved. Scherr Technology is a registered trademark in the U.S. and other countries. All other brands and product names are trademarks or registered trademarks of their respective companies.