New York, USA (September 15, 2008) FOR IMMEDIATE RELEASE:

Scherr Technology today announces the launch of drivenlocal.com the website for Driven Local, LLC. The website showcases their search engine marketing products and includes a custom inline contact form. Scherr Technology provided Driven Local with design, content and implementation services.

About Driven Local
Established in 2006, Driven Local is a leading provider of local online advertising. Our proven management team has extensive experience in Internet and Local Advertising. Driven Local’s primary focus is on helping small and medium-sized companies succeed online by providing them with the most advanced campaign management technology, tracking, reporting, and optimization systems available - the best part about it - it’s entirely Measurable and Trackable. Today’s search engine algorithms make it a tangled web to navigate effectively, we make it simple.

About Scherr Technology
Founded in 1994 by Brian C. Scherr and located in New York, Scherr Technology is a full service media company specializing in video enabled website design and development, existing site redesigns, corporate identity, ecommerce and marketing. Scherr Technology provides unique solutions to a diverse range of clientele across the United States and throughout the world with an emphasis on emerging technologies.

© 2008 Scherr Technology. All rights reserved. Scherr Technology is a registered trademark in the U.S. and other countries. All other brands and product names are trademarks or registered trademarks of their respective companies.

Tags: campaign management, client, clientele, content, corporate identity, design content, Driven, driven local, emerging technologies, immediate release, implementation services, Launch, Local, local advertising, management team, management technology, marketing products, Measurable, medium sized companies, optimization, optimization systems, Press Releases, Redesign, search engine algorithms, search engine marketing, Trackable, unique solutions, video, video enabled, Website, website showcases

New York, USA (Aug 15, 2008) FOR IMMEDIATE RELEASE:

Scherr Technology today announces customized WordPress blog integration for client websites.  WordPress is a semantic-publishing system that allows the business owner (and other authorized personal) to add content to their website from any Internet enabled computer. Scherr Technology will install the raw Open Source software, then create a custom interface theme to seemlessly match the rest of your website.  Using any web browser, the user enter a username/password and is then free to edit and create content using a familiar, easy to use interface that resembles a word processor. Version 2.6 even allows you to track every change to post and who made it!

The benefits to the business or organization are extensive.  Showcasing prowess in their field establishes expertise and authenticity.  Posting infomation will create a legacy of content that will reinforce that authenticity over time.  Search engines love content!  By adding to your website’s aggregate content, you will have a much wider net of keywords to be indexed and benefit in organic search engine rankings.  Finally, it will connect you to the community of perspective clients through comments and feedback . Examples of use on the Scherr Technology website include, Client Testimonials, Press Releases and value added Website & Internet Tools. Installed and customized client examples include, Jeffstyles.com, USSNewYork.com and ADDiagnostics.com.

About WordPress
WordPress is a state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability. WordPress is both free and priceless at the same time. WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on hundreds of thousands of sites and seen by tens of millions of people every day. Everything you see in WordPress, from the documentation to the code itself, was created by and for the community. WordPress is an Open Source project, which means there are hundreds of people all over the world working on it. (More than most commercial platforms.) It also means you are free to use it for anything from your cat’s home page to a Fortune 500 web site without paying anyone a license fee.

About Scherr Technology
Founded in 1994 by Brian C. Scherr and located in New York, Scherr Technology is a full service media company specializing in video enabled website design and development, existing site redesigns, corporate identity, ecommerce and marketing. Scherr Technology provides unique solutions to a diverse range of clientele across the United States and throughout the world with an emphasis on emerging technologies.

© 2008 Scherr Technology. All rights reserved. Scherr Technology is a registered trademark in the U.S. and other countries. All other brands and product names are trademarks or registered trademarks of their respective companies.

Tags: aesthetics, aggregate content, authenticity, business owner, client testimonials, clientele, content, custom interface, custom wordpress theme, Fortune 500, immediate release, Launch, open source software, perspective clients, Press Releases, Press Releases, publishing system, search engine rankings, search engines, Showcasing, Small Business, unique solutions, Website & Internet Tools, word processor, WordPress

The following is an excellent explanation of Net Neutrality and why it is important from savetheinternet.com.

Support Net Neutrality!

What is this about?
When we log onto the Internet, we take a lot for granted. We assume we’ll be able to access any Web site we want, whenever we want, at the fastest speed, whether it’s a corporate or mom-and-pop site. We assume that we can use any service we like watching online video, listening to podcasts, sending instant messages anytime we choose. What makes all these assumptions possible is Network Neutrality.

What is Network Neutrality?
Network Neutrality or “Net Neutrality” for short is the guiding principle that preserves the free and open Internet.

Put simply, Net Neutrality means no discrimination. Net Neutrality prevents Internet providers from speeding up or slowing down Web content based on its source, ownership or destination.

Net Neutrality is the reason why the Internet has driven economic innovation, democratic participation, and free speech online. It protects the consumer’s right to use any equipment, content, application or service on a non-discriminatory basis without interference from the network provider. With Net Neutrality, the network’s only job is to move data not choose which data to privilege with higher quality service.

Who wants to get rid of Net Neutrality?
The nation’s largest telephone and cable companies including AT&T, Verizon, Comcast and Time Warner want to be Internet gatekeepers, deciding which Web sites go fast or slow and which won’t load at all.

They want to tax content providers to guarantee speedy delivery of their data. They want to discriminate in favor of their own search engines, Internet phone services, and streaming video while slowing down or blocking their competitors.

These companies have a new vision for the Internet. Instead of an even playing field, they want to reserve express lanes for their own content and services or those from big corporations that can afford the steep tolls and leave the rest of us on a winding dirt road.

The big phone and cable companies are spending hundreds of millions of dollars lobbying Congress and the Federal Communications Commission to gut Net Neutrality, putting the future of the Internet at risk.

The End of the Internet?
Make no mistake: The freewheeling Internet as we know it could very well become history.

What does that mean? It means we could be heading toward a pay-per-view Internet where Web sites have fees. It means we may have to pay a network tax to run voice-over-the-Internet phones, use an advanced search engine, or chat via Instant Messenger. The next generation of magical new inventions will be shut out of the top-tier service level. Meanwhile the network owners will rake in even greater profits.

Read more about Net Neutrality at the any of the following websites:

savetheinternet.com | openinternetcoalition.com | eff.org

Tags: cable companies, comcast, content, content providers, democratic participation, discriminatory basis, free speech, guiding principle, innovation, Net Neutrality & Stats, Net Neutrality & Stats, network neutrality, Neutrality, new vision, open internet, ownership, privilege, savetheinternet, speed, tolls