Bing Kills Yahoo Search In 2010
Before there was Google, Bing, Facebook or Twitter, there was Yahoo. On Wednesday, Microsoft put to sleep one of the truly great original Internet brands. Yahoo search is no more in 2010. All Yahoo search capabilities will be migrated into Microsoft’s new search engine Bing. The remaining Yahoo brand will function mostly as an AOL style content portal, probably destined for a similar fate.
“A search and advertising deal announced Wednesday means Yahoo’s once-dominant search engine will grind to a halt for 10 years, replaced by Microsoft’s often-revamped and newly branded Bing. Yahoo gets a big slice of text ad revenue, and Microsoft buys itself into a (distant) second place in the search race, still with less than half the searches as Google.” Yahoo Gives Up, Turns Search Over to Bing [Wired].
And now, there are two.
“Forget that Yahoo was one of the first significant internet brands to come out of Silicon Valley. That it has been a leader in cool web technologies, from Hadoop to Flickr to its open search interface and its support for new web standards. That it recognized and bought smart tech companies like Flickr, Zimbra and Delicious.
By letting Microsoft take over its search engine, Yahoo has essentially announced it can’t keep up with Google and Microsoft and instead will focus on amusing users with multimedia deals and Fantasy Football leagues.
Microsoft, for its part, gets a huge bump in traffic to its revamped search engine and online text ad platform. Bing, which currently handles about 8 to 10 percent of U.S. searches, will jump to something in the neighborhood of 30 percent. And by capturing one opposing army, they dramatically simplify the battle lines and create a two-sided conflict.” Yahoo Gives Up, Turns Search Over to Bing [Wired].
It is unfortunate that after decades of success, Microsoft still prefers corporate warfare to innovation. Some things never change.
Goodbye Yahoo, you will be missed. Say hi to Netscape for us.
Wow, that is very sad. While I know this was related to dropping ‘search’, I wonder if the authority juice of dir.yahoo.com will drop over time as it becomes, as you mentioned, just another face/portal but not so ‘search’ oriented.
Also interesting how Google got a major push to search dominance by being incorporated in Yahoo’s search results “way” back in the day when Yahoo was king. And no while I don’t believe Bing’s position will benefit the same as Google did, it’s a trip to see how this cannibalization of Yahoo’s search results shows up again as a new beast tries to raise it’s head.
Will be interesting to see how it plays out.
Comment by Tampa Website Design — October 26, 2009 @ 10:16 pm
I am looking at Jan 2010 for the switchover to officially take place. Yahoo Search Submit Pro, major money maker, is canceled as of Dec 31, 2009. Yahoo is in need of cash and they would not be killing this cash cow without something else to take it’s place.
Comment by Mickey — November 20, 2009 @ 8:47 pm
i am using both Bing and Google and i think both search engines give relevant search results. i would still prefer Google though, because it gives a little bit more relevant search results than Bing.
Comment by Anonymous — December 8, 2009 @ 9:46 am
i think that Bing is not as good as Google. Google would still index new websites faster than Bing. Microsoft would still need a lot of catching to do with GoogleBot.
Comment by Anonymous — February 5, 2010 @ 3:29 am
I use both Bing and Google search engine and i dont see much difference in their search results. I use google for searching hard to find academic topics and Bing for general search.
Comment by Kim Lautner — February 18, 2010 @ 4:11 pm
I use Bing and Google whenever i want to find something on the internet. I think that both search engines are very good. *
Comment by Freddie Cook — April 28, 2010 @ 3:26 pm