Internet Advertising Growing Faster Than Any Medium In History – $23.4b in 2008
That’s right. According to the IAB Internet Advertising Revenue Report, by PricewaterhouseCoopers LLP and Universal McCann, “Internet advertising revenues (“revenues”) in the United States totaled $23.4 billion for the full year of 2008, with Q3 accounting for approximately $5.8 billion and Q4 totaling approximately $6.1 billion. Internet advertising revenues for the full year of 2008 increased 10.6 percent over 2007. The results reported are considered the most accurate measurement of Internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online.” IAB Internet Advertising Revenue Report, Mar. 08, 2009 iab.net
Search remains the largest revenue format, accounting for 45 percent of 2008 full year revenues, up from the 41 percent reported in 2007. Search revenues totaled $10.5 billion for the full year 2008, up 20 percent from the $8.8 billion reported in 2007.
Display-related advertising revenues totaled $7.6 billion or 33 percent of full year 2008 revenues, up nearly 8 percent from the $7.1 billion (34 percent of total) reported in 2007. Display-related advertising includes Display Banner Ads (21% of 2008 full year revenues or $4.9 billion), Rich Media (7% or $1.6 billion), Digital Video (3% or $734 million), and Sponsorship (2% or $387 million).” IAB Internet Advertising Revenue Report, Mar. 08, 2009 iab.net
The facinating graph below illustrates the degree to which Internet advertising has outpaced broadcast and cable TV. As stated by the Silicon Alley Insider, “The growth of Internet advertising through the medium’s first 14 years obliterates the growth of advertising for cable and broadcast television over their first 14 years. Here’s a revenue comparison in current inflation-adjusted dollars. (Dare we say that online advertising looks as though it has gotten a bit ahead of itself?)” CHART OF THE DAY: Internet Ads Growing Faster Than Any Medium In History by Jay Yarow, Apr. 14, 2009 businessinsider.com
[Read the full 2008 Report, 263k]
