Internet, Mobile, Broadband & Social Media World Usage Statistics 2009
There are 1,596,270,108 people online. That is only 23.8% of the world population. Asia continues to lead with 657,170,81 people, equivalent to 48.9% of the world total. In North America 74.4% of the population is connected or 251,290,489 people. Internet growth to date since the year 2000 has been 342.2%. A record-breaking 46% of Americans used the Internet, email or text messaging to get news about the 2008 elections and 35% say they watched online political videos, three times the figure in 2004.
Americans spend 32.7 hours a week online (IDC) and 3 million homes in North America are now connected by fiber-based broadband, while connections are being marketed to another 10 million. Verizon and other former Bell companies accounted for 72 percent of these connected homes (RVA). US wireless subscriber market now totals 255 million, roughly 84 percent of the population (CTIA). More stats after the charts below.
WORLD INTERNET USAGE AND POPULATION STATISTICS AS OF MARCH 31, 2009
| World Regions |
Population |
Internet Users |
Penetration |
Growth |
|---|---|---|---|---|
| Africa | 975,330,899 | 54,171,500 | 5.6% | 1,100.0% |
| Asia | 3,780,819,792 | 657,170,816 | 17.4% | 474.9% |
| Europe | 803,903,540 | 393,373,398 | 48.9% | 274.3% |
| Middle East | 196,767,614 | 45,861,346 | 23.3% | 1,296.2% |
| North America | 337,572,949 | 251,290,489 | 74.4% | 132.5% |
| Latin America/Caribbean | 581,249,892 | 173,619,140 | 29.9% | 860.9% |
| Oceania / Australia | 34,384,384 | 20,783,419 | 60.4% | 172.7% |
| WORLD TOTAL | 6,710,029,070 | 1,596,270,108 | 23.8% | 342.2% |
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NOTES: (1) Internet Usage and World Population Statistics are for March 31, 2009. (2) CLICK on each world region name for detailed regional usage information. (3) Demographic (Population) numbers are based on data from the US Census Bureau . (4) Internet usage information comes from data published by Nielsen Online, by the International Telecom. Union, by GfK, local Regulators and other reliable sources. (5) For definitions, disclaimer, and navigation help, please refer to the Site Surfing Guide. (6) Information in this site may be cited, giving the due credit to www.internetworldstats.com. Copyright © 2001-2009, Miniwatts Marketing Group. All rights reserved worldwide. |
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The above chart is available as a print from: www.telegeography.com.
Advertising
Online advertising, which includes display, search, video, and other categories, is expected to tally $25.4 billion in spending this year and $29.1 billion in 2010. If those forecast figures are reached, they will account for 2.9 percent year-over-year growth in 2009 and 2.7 percent growth in 2010. Online ad spending at newspaper Web sites totaled $847 million (Newspaper Association of America).
Broadband
61 percent of broadband Internet users watch online video (Horowitz Associates). 13 million households worldwide receive broadcast via the Internet. President Obama signed into law the $787 billion stimulus package, which includes $7.2 billion for broadband programs.
Mobile Stats
US wireless combined data revenues now total $23 billion a year, accounting for 17 percent of total carrier revenue (CTIA). 21 percent of young US consumers use cell phones for banking (Aite Group). 25 percent of cellphone owners shop online on their phones (Harris Interactive). 52 percent of Internet users connect wirelessly (Pew Internet).
Google Search Stats
1,000,000,000,000 (one trillion) – approximate number of unique URLs in Google’s index. 2,000,000,000 (two billion) – very rough number of Google searches daily. $39.96 – the average cost per click for the phrase “consolidation of school loans” in AdWords.
Wikipedia Stats
2,695,205 – the number of articles in English on Wikipedia. 684,000,000 – the number of visitors to Wikipedia in the last year. 75,000 – the number of active contributors to Wikipedia. 10,000,000 – the number of total articles in Wikipedia in all languages.
YouTube Stats
70,000,000 – number of total videos on YouTube (March 2008). 200,000 – number of video publishers on YouTube (March 2008). 100,000,000 – number of YouTube videos viewed per day (this stat from 2006 is the most recent I could locate)2 minutes 46.17 seconds – average length of video. 412.3 years – length in time it would take to view all content on YouTube (March 2008). $1,000,000 – YouTube’s estimated bandwidth costs per day.
Blog Stats
133,000,000 – number of blogs indexed by Technorati since 2002. 900,000 – average number of blog posts in a 24 hour period. 1,750,000 – number of RSS subscribers to TechCrunch, the most popular Technology blog (January 2009). 77% – percentage of active Internet users who read blogs.
Facebook Stats
200,000,000 – number of active users. 100,000,000 – number of users who log on to Facebook at least once each day. 170 – number of countries/territories that use Facebook. 35 – number of different languages used on Facebook.
Digg Stats
236,000,000 – number of visitors attracted annually by 2008 (according to a Compete survey). Digg users are; 94% male, 88% 18-39, 64% HHI above $75k, 52% IT professionals, 26% managers or above, 39% publish their own blog.
Statistics gathered from the following resources: www.internetworldstats.com, www.birds-eye.net, www.thefuturebuzz.com, www.federatedmedia.net, www.clickz.com.
