New York, USA (September 15, 2008) FOR IMMEDIATE RELEASE:

Scherr Technology today announces the launch of drivenlocal.com the website for Driven Local, LLC. The website showcases their search engine marketing products and includes a custom inline contact form. Scherr Technology provided Driven Local with design, content and implementation services.

About Driven Local
Established in 2006, Driven Local is a leading provider of local online advertising. Our proven management team has extensive experience in Internet and Local Advertising. Driven Local’s primary focus is on helping small and medium-sized companies succeed online by providing them with the most advanced campaign management technology, tracking, reporting, and optimization systems available - the best part about it - it’s entirely Measurable and Trackable. Today’s search engine algorithms make it a tangled web to navigate effectively, we make it simple.

About Scherr Technology
Founded in 1994 by Brian C. Scherr and located in New York, Scherr Technology is a full service media company specializing in video enabled website design and development, existing site redesigns, corporate identity, ecommerce and marketing. Scherr Technology provides unique solutions to a diverse range of clientele across the United States and throughout the world with an emphasis on emerging technologies.

© 2008 Scherr Technology. All rights reserved. Scherr Technology is a registered trademark in the U.S. and other countries. All other brands and product names are trademarks or registered trademarks of their respective companies.

Tags: campaign management, client, clientele, content, corporate identity, design content, Driven, driven local, emerging technologies, immediate release, implementation services, Launch, Local, local advertising, management team, management technology, marketing products, Measurable, medium sized companies, optimization, optimization systems, Press Releases, Redesign, search engine algorithms, search engine marketing, Trackable, unique solutions, video, video enabled, Website, website showcases

In the shadow of the Olympics and the 7th anniversary of 9-11, the US National Security Agency and Communist China are jointly proposing a new set of technical standards that threaten to end net neutrality once and for all.  According to a report, the UN’s International Telecommunication Union will be meeting in closed door sessions to discuss adopting the IP Traceback drafting group, named Q6/17.  If adopted, these measures would remove all anonymity from the web and they appear designed to allow a government to control the Internet-based free speech of their populations.” U.N. agency eyes curbs on Internet anonymity, cnet news

“Critics point out the newfound powers that would strip users of their anonymous identities could be misused, and in many cases violate an individual’s human rights that are protected by law particularly in the United States and internationally by the Council of Europe.

A document submitted by China and obtained by CNET News proposes to log essential information about the originator to ensure traceability. Another reportedly leaked document would give government reign over free speech, allowing it to quash their opposition and violating the UN‘s Universal Declaration of Human Rights, though at least one member of Q6/17 does not recognize the political document as being part of any Q6/17 meetings.” Internet anonymity endangered by UN agency project, macnn/electronista

In lieu of these and other recent disturbing trends, one can’t help but fear that our trade with China is indeed more two-way than the financials portend.  The Chinese seem to be getting our technology, manufacturing, jobs and know-how and in turn, our NSA and assorted security agencies are embracing the more effective tactics of a totalitarian régime.  China has a true bounty to offer in its wisdom, rich heritage and people.  It is sad that while trading our best we choose to take their worst.

Tags: 9-11, Agency, China, Communist, communist china, council of europe, drafting group, free speech, international telecommunication union, Internet, internet anonymity, Internet-based, ip traceback, manufacturing jobs, National, national security agency, Net Neutrality & Stats, Net Neutrality & Stats, Neutrality, olympics, rich heritage, Security, security agencies, United States, universal declaration of human rights